Friday 17 April 2015

A mixed bag for Bollywood


A mixed bag for Bollywood





After a slump at the box office last week, a number films take to screen today – sci-fi thriller, Mr. X, the offbeat drama Margarita, With A Straw and National Award winning Marathi film, Court, biography Nanak Shah Fakir, thriller NH-8 – Road to Nidhivan and the romantic drama, Ek Adbhut Dakshina…Gurudakshina.

Mr. X is expected to have the numbers on its side, with a wide release on over 2000 screens. But the film has opened to poor numbers of just 10% occupancies and 15% in mass centers such as Indore and Kanpur. With unfavourable reviews pouring in, the film may struggle to hit Rs. 5 crore on its first day.

Margarita With A Straw, a film that has done well at international festivals, gets a niche release today but has opened to negligible numbers. But the film’s box office collections depend solely on word of mouth and good reviews, both of which seem to be coming its way. Marathi film Court also shares the same fate.

The remaining films are a complete washout at the box office and are unlikely to make an impact.

Meanwhile, at the end of the first week, Sunny Leone starrer, Ek Paheli Leela managed to generate revenue through the week. Though the film dropped drastically by 60% on Monday, collecting only Rs. 2.18 crore, it grew on Tuesday, collecting Rs. 2.46 crore. The film added Rs. 2.07 crore on Wednesday and Rs. 1.72 crore on Thursday.

Ek Paheli Leela closed its first week at Rs. 24.28 crore, just shy of the predicted lifetime figure of Rs. 25 crore. If the new releases do not make a significant impact, the film might stand a chance to add to its collections.

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